About Debra Murphy-Bell
Debra Murphy-Bell has spent twenty years in the tourism industry in various marketing and managment roles. Debra has a degree in Tourism Management from the University of Technology Sydney, a Cert IV in Workplace Training and Assessment and is currently an accredited Aussie Host Trainer. Debra began her career and love affair with the tourism industry on the ski slopes with her first job in Marketing with Alpine Tours. Debra’s background includes specialising in regional tourism marketing including positions held as Manager - Gold Coast Tourism, Regional Manager - Tourism New South Wales, Manager - Ballina Visitor Centre and has proactively been involved in a diverse range of regional tourism organisations overseeing destination marketing campaigns. Debra has also been an owner operator of retail fashion businesses and more recently her love of snowboarding took her to Japan where she spent two years managing a retail ski shop and an inbound tour operation in Niseko, Hokkaido.
Debra is currently studying part time her Masters in Adult Education at UTS which is combining her interest in tourism, the use of online technology and adult education. This blog aims to be a mash-up of those three interests.
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DEAR Debra,
The Internet has transformed how we communicate with the public, but there are still many challenges in making information easy to find. Since you cover e-learning in Your E-Learning Adventure, I thought you might be interested in a study that my nonprofit published this summer about how people find information online. The study covers three groups: non-profit organizations and cities; web designers and firms; and the general public.
The study was fascinating on a number of levels, and I invite you to read the executive summary or download a PDF of the findings at http://www.idea.org/find-information.html .
The survey results sparked ideas about tools we could provide that might make finding information online easier. This fall, we will start beta testing a cool new new navigational tool. I don’t have your email, so if you are interested, you can sign up for our beta here: http://www.spicynodes.org/ or to stay abreast of our (very) occasional new projects, you can get our newsletter here: http://www.idea.org/newsletter.html
Thanks,
Michael