Which one are you? Social Networking Profiles…
OK it is UK based but always have to love the attempts for demographic/psychographic profiles………..marketing professionals will love it and can add the below to their expanding repertoire of target market labels.
”Types of social networkers
Alpha Socialisers – mostly male, under 25s, who use sites in intense short bursts to flirt, meet new people and be entertained.
Attention Seekers – mostly female, who crave attention and comments from others, often by posting photos and customising their profiles.
Followers – males and females of all ages who join sites to keep up with what their peers are doing.
Faithfuls – older males and females generally aged over 20, who typically use social networking sites to rekindle old friendships, often from school or university.
Functionals – mostly older males who tend to be single-minded in using sites for a particular purpose.
The qualitative research also suggests three distinct groups of people who do not use social networking sites:
- Concerned about safety – often older people and parents concerned about safety online, in particular making personal details available online.
- Technically inexperienced– often people over 30 years old who lack confidence in using the internet and computers.
- Intellectual rejecters – often older teens and young adults who have no interest in social networking sites and see them as a waste of time. “
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